We are DAM Digital..

Delivering technical expertise focused on human experiences

Putting users at the forefront of everything we deliver for our clients is second nature at Dam. Solving the complex technical challenges that allow the user experience to be amazing is in our DNA

Years old. We become a teenager this year. DAM opened its doors in May 2011

Incredible charities have entrusted us to design and build their Websites, Fundraising Campaigns and integrated Donation platforms

Is the cumulative number of years experience the co-owners have had flexing their digital muscles

Our Story

Co-owned by three digital veterans of the 90s; a creative, a techie and an MD, we shared a vision for turning the ordinary into extraordinary. Not wanting to work alone it was paramount that we built more than just a team. We wanted to spend our days alongside the best designers, engineers, managers, clients and all-round brilliant people.

Founded in 2011, we are lucky enough to have worked with some of the world’s best brands and brave innovators over the last thirteen years. We’ve always been focused on creating amazing products that work, and that’s the crux of it. The design must look and feel beautiful but underneath the glitter everything we create is only as good as the platform supporting it.

Leading with transparency and honesty we wanted to make sure we had a roster of charities that we could work with to champion and elevate in an ever-changing digital landscape. Having done so for over 10 years we are pretty confident that we can call ourselves experts in understanding the sensitivities and challenges that charities face when vying for donations, grants and campaigns, while offering the best help for their customers and members.

We think our mix of highly commercial websites, apps and products alongside our not for profit client base gives us a point of difference that we think is pretty special.

Our services

Consultancy

We specialise in integrating varied and complex technologies into many aspects of an organisation, fundamentally changing how it operates and delivers value to its customers and users.

The process involves the use of technology to improve efficiency, enhance customer experiences, and create new business models. Digital transformation is not just about adopting new technologies but also about reimagining processes, culture, and strategies to leverage the full potential of digital advancements.

UX/UI design

By following a user-focused design system we create products and service development that prioritises the needs and preferences of end-users, be they customers or business personnel, throughout the design process.

We create products that are highly usable, accessible, and enjoyable for the target audience. This approach actively involves all users, including stakeholders and customers, in the design and development phases to ensure that the final product meets all expectations and requirements.

Development

Complex backend integration typically involves connecting various systems, databases, and services to work together seamlessly in a digital platform. This can be challenging due to the diversity of technologies, data formats, and protocols involved.

Our expert engineers are well-versed in tackling challenging environments and are proud of creating best-in-class, secure solutions to some of the most complex backend integrations in Travel, Automotive, Charity and Retail sectors.

Analysis

Our Process

Discover

Before we get started with any project, we aim to get the basics right. We immerse ourselves in your business and break down assumptions that are in the way of the success of the project. Research is a core part of what we do to ensure we identify the right problem and create the right solution for it.

Define

We analyse the data collected and identify patterns that allow us to understand the user better and deeper. We collate this information into visual assets to communicate it to the wider business and ensure we keep a user-focused approach.

Design

User-centered design prioritises the needs and preferences of end-users throughout the design process. Working closely with our engineers we will create a visual language and intelligent user-interface that’s elevated, accessible, inclusive and prioritises usability, learnability and memorability.

Development

We integrate emerging technologies such as cloud computing, artificial intelligence, machine learning, and the Internet of Things (IoT) to streamline operations and enhance decision-making. We define integration patterns, identify systems and design robust, well documented APIs which are secure, scalable and protected.

Deployment

The nature of agile development means that products and features are available for testing throughout the build process so there is rarely a need for a large test and fix cycle at the end. The deployment process starts with planning sessions to ensure a smooth switchover once the product or platform is ready.

Analysis

Technology is in constant flux as are user needs and behaviours. We put in place testing plans aligned to your business objectives to observe performance, behaviour and data patterns in order to make changes to and improve conversion. Being adaptable and responsive to ever-evolving user needs ensures we deliver consistent results for you and your customers.

Our sectors

Charities

The charity sector plays a vital role in addressing societal needs, promoting social justice, and contributing to positive social change. The effectiveness of these organisations is often measured not just in financial terms but in the positive impact they have on individuals, communities, and the world at large.

The charity sector faces challenges such as fundraising, sustainability, increasing demand for services, complex regulatory environments and adapting to evolving societal needs. We’re proud to work with Crisis, Dogs Trust, Rethink Mental Illness, and Tree Aid, designing and developing their websites, donation funnels and continuous optimisation plans.

Travel

The travel sector is dynamic and constantly advancing, influenced by changing consumer behaviour, technological advancements, and global events. It plays a vital role in connecting people, fostering cultural exchange, and contributing to economic development in various regions.

Employing many third party APIs the technical complexities of travel & tourism booking engines and data systems are notoriously intricate. We at DAM think we’ve nailed it! Take a look at how we designed and built a game-changing booking platform and new design for SHY Aviation, a private jet brokerage.

Luxury

The luxury sector delivers unique and premium experiences to consumers who seek exclusivity, exceptional quality, and a strong brand identity. It is an evolving market influenced by global trends and excellence in design and craftsmanship. 80% of sales are influenced by online activity and are paramount to luxury purchase decisions. Only technological innovators can survive, seamlessly managing a brand’s DNA across every touch point and creating a cohesive digital ecosystem.

Dam have worked with some of the world’s leading luxury brands shaping their strategies including McArthurGlen’s 26 global luxury designer outlets with brands such as Gucci, Fendi and Givenchy.

Retail

The digital landscape has brought a fundamental shift in the retail sector, offering new opportunities for growth, efficiency, and customer engagement. Retailers who successfully navigate and embrace digital technologies can adapt to changing consumer behaviours and preferences, staying competitive in an increasingly online-driven market.

Businesses must offer loyalty, convenience, accessibility, and a diverse array of products to consumers while presenting new opportunities and challenges for businesses. We created a first-of-its-kind [Native] Loyalty App for McArthurGlen to manage 100s of brands in 1,000s of stores worldwide.